All the Beauty and Wellness Retail Launches of 2025

January

No Makeup Makeup, the second-act cosmetics brand by beauty veteran Victoria Jackson, has launched on QVC — where Jackson previously made history as the first person to sell color cosmetics in 1989. Launched in 2024, the brand features a single skin-like foundation in 13 flexible shades priced at $55.

Juna, which offers sleep and detoxifying supplements as well as an at-home gut health testing kit, has entered all Erewhon locations. The grocer is the first to carry Juna’s Microbiome IQ Gut Health Test, which retails for $195 and analyzes levels of gut bacteria and fungi to deliver a personalized Gut Score and lifestyle recommendations.

Olive & June, known for its clean nail polishes and at-home gel manicure system, has launched into CVS Pharmacy nationwide. Founded by Sarah Gibson Tuttle as a nail salon in 2013 before expanding to product offerings in 2019, the brand also sells at Target and was acquired by Helen of Troy last fall for $240 million.

Solawave has teamed up with open-concept facial bar Face Haus to offer a Red Light Special facial powered by the brand’s signature LED skin care technology. Founded in 2020 by Andrew Silberstein, Solawave will also offer a Red Light Special Bundle featuring its signature skin care wand and Face Haus’ Luminary Dark Spot Corrector Serum for $165.90.

Lo Bosworth’s 2016-founded supplement and self care brand, Love Wellness, has launched on QVC. The brand’s bestsellers include its probiotics and anti-bloating and daily vitamins, and its existing retailers include Target, Walmart, Ulta Beauty and Amazon.

MCoBeauty, the Australian beauty brand best known for its “dupe” products offering lower-priced alternatives to prestige beauty favorites, has launched online at Target. The viral brand, which first entered U.S. retail last year via Kroger’s Family of Stores and reported 2024 sales projections of roughly $247 million, will begin its in-store Target rollout in February.