LONDON — Jessie Willner and Hanover Booth, the cofounders of the luxury fragrance brand Discothèque, are reimagining the scent of famous nightclubs and its glitzy guests.
The brand’s new range of seven fragrances that launched exclusively at Selfridges comes with names so catchy that they could be nightclubs in their own rights.
Heathens, Cowboys and the Santa Ana Winds nods to the ‘80s Los Angeles club Helena’s that attracted the likes of Madonna and Sean Penn, as well as being the place where Jack Nicholson met Rebecca Broussard, who was a waitress at the club.
Jessie Willner and Hanover Booth
Discothèque
The scent is made up of palmarosa, sweet grass, tea leaf, cedarwood, cardamon and white musk.
Other fragrances in the collection are called Sweat, Tears, Paradise; Dark Imagination; Lola at Coat Check; All Night Until First Light; Call for a Good Time, and Baise Moi on the Dancefloor, which salutes the Parisian nightclub Les Bains Douches and its fashionable flock such as Karl Lagerfeld, Kate Moss and Jean Paul Gaultier.
“The whole idea behind the brand is to dive deep into the world of Discothéque and translate the emotions and feelings of nightlife through scent, creating a full sensory experience. A night out — the music, the colors, the smells — can be so deeply connected to memory, time or place,” said Booth.
Heathens, Cowboys and the Santa Ana Winds from Discothèque.
Discothèque
“We’re so inspired by an earlier time than this, when you had to live in the moment — you couldn’t endlessly doom-scroll on your phone. You had to actually go out to see what people were wearing or hear what the DJs were playing to find your next favorite record,” Willner added.
The duo worked with five different noses on the scents including Elodie Durande, Christian Provenzano, Nathalie Rouquet, Jean-Charles Mignon, and Julie Pluchet, who has developed fragrances for Dunhill, Penhaligon’s and Graff.
