Flower Knows, Rare Beauty Among Top 10 Makeup Brands on Instagram

[ad_1]

Call it the cutie patootie-fication of makeup.

Data from Mintoiro shows makeup brands earmarked by ultra-colorful packaging and playful formats are seeing swift following and engagement growth on Instagram.

In fact, the top makeup brand by said metrics in November 2024 was China-based Flower Knows, which is best known for its artful, fairytale-inspired packaging and — case in point — is slated to release a cake-inspired Strawberry Cupid collection on Wednesday.

Founded in 2016 by Yang Zifeng and Zhou Tiancheng, the brand made its U.S. retail foray last year via Urban Outfitters and counts 1.3 million followers for its global Instagram account, far outpacing the 154,000 and 41,000 followers its designated Japan and China accounts respectively have.

Flower Knows is not the only international makeup brand making waves in the West: Korea’s Romand, which has gone viral for its lip tints and Glasting Melting Balms, ranks number-five, while Fwee — also based in Korea — is similarly making waves for its unique, fun formats.

Chief among them: the brand’s “fluffy” Lip & Cheek Blurry Pudding Pots, available on Amazon, TikTok Shop and e-tailers like YesStyle and Olive Young.

“It’s a lot of the ‘cute’ brands that are doing well on social media when it comes to makeup — the ones that have cool — in some cases avant-garde — packaging, innovative formulas and so on,” said Mintoiro founder Jennifer Carlsson, adding that with the exception of Flower Knows, which sits at a more prestige price point, many of the Asia-based brands seeing global growth “are very high-quality at a very affordable price point.”

This checks out with the broader resurgence of K-beauty in the U.S., which over the past year has meaningfully brought Korean makeup and hair care brands in front of global consumers, versus just skin care brands.

Also seeing persistent growth is Shein-owned Sheglam, best known for buzzy collaborations like its recent Harry Potter and Hello Kitty collections. The 2019-founded makeup brand, which expanded into hair last fall, has been rapidly making inroads in the U.S. — where it operates one of its three offices — and is posited by sources to be doing well above $200 million in annual sales.

Selena Gomez’s Rare Beauty and Ariana Grande’s R.e.m. Beauty, too, are top performers on Instagram, with the latter being boosted by its “Wicked” collaboration and promotion for the movie-musical adaptation featuring Grande as Glinda. And on the topic of star founders: Brazil-based influencer Franciny Ehlke is similarly seeing rapid growth for her three-year-old eponymous makeup range.

The brand’s latest viral launch? A honey-infused lip gloss featuring a honeycomb-shaped cap.

The top 10 trending makeup brands on Instagram in November 2024, per Mintoiro.

1. Flower Knows

@FlowerKnows_Global

  • Followers: 1.3 million
  • Founded: 2016 in China

Flower Knows

Flower Knows

Courtesy

2. Love Potion

@lovepotion.official

  • Followers: 1.3 million
  • Founded: 2016 in Thailand

Love Potion

Love Potion

Courtesy

3. Sheglam

@Sheglam_Official

  • Followers: 5 million
  • Founded: 2019 in China

Sheglam

4. Fran by Franciny Ehlke

@FranByFr

  • Followers: 894,000
  • Founded: 2021 in Brazil

Fran by Franciny Ehlke

5. Romand

@RomandYou

  • Followers: 803,000
  • Founded: 2016 in South Korea

Romand

Romand

Courtesy

6. Rare Beauty

@RareBeauty

  • Followers: 7.9 million
  • Founded: 2020 in U.S.

Rare Beauty

Rare Beauty

Courtesy

7. Fwee

@Fwee_Makeup

  • Followers: 271,000
  • Founded: 2021 in South Korea

Fwee

Fwee

Courtesy

8. Makeup a Murder

@MakeupAMurder

  • Followers: 560,000
  • Founded: 2018 in U.S.

Makeup a Murder

Makeup a Murder

courtesy

9. Dasique

@Dasique_Official

  • Followers: 324,000
  • Founded: 2021 in South Korea

Dasique

Dasique

courtesy

10. R.e.m. Beauty

@R.e.m.beauty

  • Followers: 2.2 million
  • Founded: 2021 in U.S.

The R.e.m. Beauty x Wicked makeup collection.

The R.e.m. Beauty x Wicked makeup collection.

courtesy of r.e.m. beauty

[ad_2]

Source link

spot_img

Latest

Get to Know Cristian Noces

In the spotlight today: For Club member Cristian Noces, fashion is a tool that acts as a gateway for any occasion.Full name/pronouns: Cristian...

The Best Pop Culture Moments of 2024

It’s fine, it’s cool, we’re entering the final hawk tuah of 2024. Was it good? Was it bad? 2024 was a chop suey...

Wooyoungmi Fall 2025 Menswear Collection

Elegance has fallen out of style. Not just in the way people dress—with rubber soles and spandex having taken over fashion over the...

Exploring Mexican Cuisine: A Rich Culinary Heritage

Mexican cuisine is celebrated globally for its vibrant flavors, diverse ingredients, and deep cultural roots. This culinary tradition is a blend of indigenous Mesoamerican...

Jelly Roll admits he was ‘court ordered’ to attend his first AA meeting at 14

Jelly Roll admitted he was just a teenager when he was “court-ordered” to attend his first Alcoholics Anonymous meeting. While discussing his experience in...
cara cerdas analisis rtp mahjong ways untuk menang tanpa keberuntunganindojawa88 resmi dapat lisensi pg soft peluang menang makin besarsabung ayam onlinemahjong waysjudi bolalive casinolive craw hkmahjong waysSabung Ayam Onlinejudi bola live casino onlinemahjong waysSITUS SLOT ONLINEJUDI BOLA ONLINESABUNG AYAM ONLINESV388SV388SABUNG AYAM ONLINElive casino onlinesabung ayam onlinejudi bolaslot mahjonglive casino onlinepaito taiwansv388sbobet mobileagen baccaratslot mahjongwangi scatter hitam mulai mendekat pakai teori ini mahjong ways 2 anti busukrungkat hanya mitos ikuti cara admin pasti suan simak trik bocoran mahjong ways wahanabet auto scatter hitamsabung ayam onlinejudi bola onlinelive casino onlinerahasia menang konsisten di mahjong ways tiada henti setiap putaran pasti ada scatter hitam jika tau trik inisabung ayam onlinejudi bola onlinesabung ayam onlinejudi bola onlinesabung ayam onlinemix parlay onlinesabung ayam onlinemix parlay onlineSlot MahjongSlot MahjongSlot MahjongSabung Ayam nlineSabung Ayam OnlineSabung Ayam Onlinesabung ayam onlinejudi bola onlinesitus live casino onlinecara menang mahjong ways 2 pakai modal tipisjam gacor mahjong ways 2langkah cerdas mengenali pola scatter mahjong winsstrategi bermain mahjong ways yang dibocorkan admin
SABUNG AYAM ONLINEJUDI BOLA ONLINESABUNG AYAM ONLINESLOT MAHJONG WAYSSABUNG AYAM ONLINESBOBETMIX PARLAYSBOBET88SBOBETMAHJONG WAYS 2MAHJONG WAYS 2sv388sbobet88mahjong ways 2sabung ayam onlinejudi bola onlineagen casino onlinehujan scatter hitam di mahjong ways 2 kunci utama kemenangan besar ala wahanabet yang berlimpat ganda pasti 1000x lipatpercaya gak percaya ikuti 2 trik ini bisa bikin akun kamu lebih cepat maxwin di mahjong ways rasain sendiri sensasi jepe besar modal recehbongkar trik 15 spin turbo mahjong ways penjual nasi bakar modal 23 ribu langsung auto maxwin rp 97.584.000judi bola online resmi sbobet arif penjual bubur ayam main mix parlay bermodal 20 ribu menang rp 68.515.000 berkat bocoran dari cs wahanabetmahjong wayssabung ayam onlinejudi bola onlinesabung ayam onlienmahjong ways 2mix parlaymix parlaySabung Ayam OnlineSlot MahjongSabung Ayam OnlineJudi BolaSabung Ayam OnlineLive Casino OnlineSabung Ayam OnlineSabung Ayam OnlineSabung Ayam OnlineSabung Ayam OnlineSabung Ayam OnlineSabung Ayam OnlineSLOT SPACEMANSBOBET88SABUNG AYAM ONLINELIVE CASINO ONLINESLOT MAHJONGSBOBET88SABUNG AYAM ONLINELIVE CASINO ONLINESLOT MAHJONGSBOBET88SLOT MAHJONGSLOT MAHJONGSBOBETLIVE CASINOSABUNG AYAM ONLINELIVE CASINO ONLINESBOBET88LIVE CASINOMIX PARLAYMIX PARLAYSABUNG AYAM ONLINESLOT THAILANDSABUNG AYAM ONLINELIVE CASINOLIVE CASINOSABUNG AYAM ONLINEMIX PARLAYSBOBET88SV388LIVE CASINO ONLINESLOT MAHJONG WAYSSABUNG AYAM ONLINEJUDI BOLA ONLINESBOBET88SV388SITUS LIVE CASINOSLOT MAHJONG WAYSJUDI BOLA ONLINESABUNG AYAM ONLINELIVE CASINO ONLINESV388SBOBETSBOBET88MAHJONG WAYS 2SV388SBOBET88MAHJONG WAYS 2CASINO ONLINESV388LIVE DRAW HKSV388CASINO ONLINEMAHJONG WAYS 2SBOBET88SV388slot gopaysabung ayam onlinesdy poolssitus judi bolasabung ayam onlinesabung ayam onlinesitus live casinoslot mahjongparlaysabung ayam onlinesabung ayam onlinejudi bola onlinelive casino onlinesitus slot mahjongjudi bola onlinesabung ayam onlinejudi bolasabung ayam onlinelive casino onlinemahjong ways 2Mahjong Wins 3mahjong ways 3Starlight PrincessMahjong Ways 2Mix Parlayjudi bola onlineagen judi bolasv388situs judi bolasabung ayam onlinesv388judi bolajudi bola onlinesabung ayam onlineslot gacorsabung ayam onlinejudi bolaagen judi bolalive casinosbobetsv388slot danalive casino onlinesabung ayam onlinesbobetslot link gacorsv388sbobetsv388sbobetslot mahjongcasino onlinejudi bola onlinesabung ayam onlinecasino onlinecasinojudi bola onlinesv388casino onlinesabung ayam onlinesabung ayaam onlinesaba sportsv388live casino onlineolympus slotsportsbooksv388judi bolasbobet88sv388casino onlinebaccarat casinosabung ayam
trik menang hari ini pola akurat dengan tingkat keberhasilan tinggicara membaca rtp mahjong wins 2 dengan metode baruupdate terkini mahjong ways 3 ubah cara pemain mencari scatterlive casinosabung ayam onlineslot gacorslot mahjongsabung ayam onlineslot gacormahjong ways 2mahjong ways 2mix parlaySabung Ayam OnlineMIX PARLAYSABUNG AYAM ONLINELIVE CASINOMAHJONG WAYSMIX PARLAYPARLAYSABUNG AYAM ONLINELIVE CASINO ONLINEMAHJONG WAYSPARLAYSABUNG AYAM ONLINESLOT ZEUSSLOT MAHJONG WAYSSABUNG AYAM ONLINESBOBETLIVE CASINO ONLINESLOT MAHJONGgames terbaru indobet77mahjong ways 2 berikan rtp tertinggi setiap malam jumat berkah pemain indonesiamember pensiunan indobet77 hadir menantang kakek zeus pakai rtp mudah jackpot hari inijudi bolasabung ayam onlineslot qrislive draw hksabung ayam onlinejudi bolasabung ayam onlinejudi bolasabung ayam onlineSBOBET88SV388SBOBETCASINO ONLINEMAHJONG WAYS 2CASINO ONLINEMAHJONG WAYS 2SBOBET88SV388SV388JUDI BOLA ONLINESABUNG AYAM ONLINELIVE CASINO ONLINESLOT MAHJONG WAYSSABUNG AYAM ONLINELIVE CASINO ONLINESBOBET88SV388SLOT GACORSLOT ZEUSSBOBETSV388LIVE CASINO ONLINESLOT KAKEK ZEUSSABUNG AYAM ONLINESABUNG AYAM ONLINEsabung ayam onlinejudi bolasitus live casinoslot mahjongsitus sv388agen judi bolasitus live casinoslot mahjongagen sv388judi bola onlinebandar kasino onlineslot mahjong wayssbobet88judi bolasv388agen judi bolaindobit88togel onlineagen judi bolaslot mahjonglive casinojudi bolasbobetsv388live casinomahjong ways 2slot danalive casinosv388sbobetlive casinosv388sbobetslot gacorlive casinosv388sbobetslot zeussv388sbobetsbobetsabung ayam onlinecasino onlinelive casinojudi bola onlinesabung ayam onlinemahjong ways 2casino onlinejudi bola onlineslot mahjongsabung ayam onlinesaba sportcasino Onlinesv388ws168sbobetjudi bolasv388sv388casino OnlineSBOBET88PRAGMATIC PLAY CASINOSBOBET88Live casino OnlineWS168SPORTSBOOKSV388JUDI BOLAZEUS SLOTsabung ayam onlinejudi bolamahjong wayssabung ayam onlinejudi bolamahjong waysmahjong waysSABUNG AYAM ONLINEJUDI BOLA ONLINESABUNG AYAM ONLINEJUDI BOLA ONLINEJUDI BOLA ONLINESABUNG AYAM ONLINESITUS SLOT GACORLIVE CASINO ONLINELIVE DRAW SYDNEYJUDI BOLA ONLINEMAHJONG WAYS 2JUDI BOLA ONLINESBOBETws168sbobet mobilemicrogamingsv388slot mahjongsaatnya kamu sadar gunakan cara ini supaya mahjong wins 3 kasih scatter hitamtips pola cuan mahjong ways terbaru khusus pemain baru kalian wajib cobain trik ini 100% scatter hitam pecahwahanabet resmi bagikan pola maxwin terbaru mahjong ways untuk semua pemain baru dengan peluang menang besarcasino online terpercaya no 1 taruhan baccarat doni penjual balon menang ratusan juta dalam itungan menit di wahanabet hanya bermodal 20 ribu sajabukan sekedar hoki begini bukti nyata dapat scatter hitam dari pola mahjong ways yang bisa dipelajari secara logisjudi bola online resmi sbobet deni penjual ss keliling ubah 20 ribu menjadi rp 98.050.000 di wahanabet berkat main mix parlayraih keuntungan besar di mahjong ways bermodal kecil bukan hal yang sulit dengan trik dan pola inicasino online terbaik no 1 sepanjang tahun 2025 aldi beli mobil baru usai main baccarat di wahanabet hanya dalam hitungan menit sajasabung ayam onlinejudi bola onlinejudi bola onlinemahjong ways 2live casino onlinejudi bola onlinejudi bola onlineSabung Ayam OnlineSabung Ayam OnlineSabung Ayam OnlineWm CasinoSabung Ayam OnlineSlot Mahjongstrategi untuk mencapai kemenangan maksimal di mahjong ways 2tips dan trik mahjong wins 3 versi pemain lama yang kembali viral
SABUNG AYAM ONLINESABUNG AYAM ONLINEMAHJONG WAYS 2SBOBETSBOBETJUDI BOLA ONLINESABUNG AYAM ONLINESLOT MAHJONG WAYSLIVE CASINO ONLINESABUNG AYAM ONLINEcasino online terbaik no 1 indonesia alex buruh pabrik main baccarat di wahanabet dengan modal 25 ribu bisa bawa pulang rp 89.980.000 dalam 5 menitstrategi pola step by step di mahjong ways black scatter bikin pemain auto jadi sultan dadakan dengan modal recehcasino online terbaik no 1 asia aldi mahasiswa lampung semester 1 bayar semua biaya kuliah sampai lulus berkat main baccarat di wahanabetrahasia pola mahjong ways yang orang jarang tau sekarang nyebar ibu rumah tangga raup ratusan juta berkat ikuti trik wahanabetsitus judi bola online resmi sbobet anton pecinta taruhan mix parlay raup rp 112.052.000 di wahanabet berkat dapat bocoran pasaran terupdatepenemuan pola tergacor mahjong ways lengkap dengan trik yang sudah dipastikan gampang maxwin walaupun modal recehsbobet situs resmi judi bola online taruhan mix parlay terlengkap dan terbaik no 1 di indonesiamerasa beruntung di mahjong ways mamat dengan bangga bocorkan 5 strategi gampang maxwin dengan trik spin iniws168sv388sbobet mobilega28sbobet waplive baccarattips & trik cuan instant via mahjong ways kenali susunan pola turunan scatter hitammahjong ways official 2025 pg soft resmi luncurkan fitur scatter hitammahjong ways 2judi bola onlineslot mahjong waysjudi bola onlinesabung ayam onlinesabung ayam onlinesabung ayam onlinesabung ayam onlineSabung Ayam OnlineSabung Ayam OnlineSabung Ayam OnlineJudi Bola OnlineJudi Bola OnlineJudi Bola Onlinesabung ayam onlinejudi bola onlinesitus live casino onlinecara jitu kuasai rtp mahjong ways 2alasan scatter hitam mahjong wins 3 lebih gacorteknik rahasia gates of alympusscatter hitam muncul terus bikin pemain auto sultantrik mudah menang dengan cara baru metode eksklusifpanduan lengkap memahami keberuntungan spin dan scatter hitamsabung ayam onlinemahjong waysjong waysjong waysBermain dengan Panduan Menetapkan Kesabaran dan Mengelola SaldoTerbongkar Panduan Lengkap Pola ScatterMengatasi Server Sedot Wc di PG Soft Mahjong Wins Sabung ayam Live casino Sabung ayamjudi bola Slot dana Sabung ayamSlot mahjongjudi bola
raih keuntungan besar di mahjong ways dengan modal kecilkeistimewaan dinamika scatter hitam yang bikin pemain betahoptimalisasi scatter wild untuk pemula yang ingin cepat cuan di mahjong ways 2situs judi bolasbobetsabung ayam onlinesbobet88mahjong ways 2situs judi bolalive casino onlinesabung ayam onlineslot gacor mahjongsabung ayam onlinelive casino onlineagen judi bolaslot gacorsabung ayam onlinelive casinolive casinolive casino onlineindobet77slot mahjongsabung ayam onlinejudi bolacasino onlinesbobet88judi bola parlaysbobet88mahjong ways 2live casino onlinesbobet88sabung ayam onlinekemenangan yang akan mengubah hidupcara main mahjong ways scatter hitammember indobet77 raup rp17000000 mutar mahjong ways 2 begini triknyakata siapa indobet77 penipu pria jakarta menang besar gates of olympus ceritanyastrategi mahjong ways 2 dari wild bandito kombinasi seniman dan pakar0 ilmuan dalam peran interaktifsabung ayam onlinesabung ayam onlinesbobet881xbetagen judi bolalive casino onlinesabung ayam onlineslot mahjongindobet77 bonus selamat datang hari inimodal kecil berkat scatter hitam mahjong wayspg soft ungkap mahjong ways berikan hadiah akun aktif indobet77indobet77 prediksi ampuh mix parlay sbobet laga indonesia vs arab saudi bocorannyapria jawa timur kecanduan main mahjong wins 3 ada scatter hitam bikin jackpot pausmix parlaymix parlaylive casinolive casinosabung ayam onlinesbobetsabung ayam onlinelive casinomahjong waysmix parlaymix parlayjudi bolajudi bolaslot777sabung ayam onlinemix parlaysitus live casinosv388sv388sbobetcasino onlinemahjong ways 2sbobet88casino onlinemahjong ways 2sbobet88sv388judi bolaslot gacorcasino onlinesv388sbobet88sbobet88judi bola onlinesabung ayam onlineindojawa88 hadirkan mode scatter bergandaspin satu kali saja udah dapat maxiwn di mahjong ways 2 indojawa88pemain indojawa88 bocorkan cara baca pola agar maxwin
mahjong ways 2` ayam onlinemix parlaymahjong waysC.E.M.s.a.sabung ayam onlineSlot MahjongBest Sexologist Online For All Men's Health Problemsslot thailandmagang kerja ke jepanglive casino onlinerolkon conveyor ve automation systemsbridging Dreams - building futurepenyedia sarana dan prasarana rumah sakitjournal francophone of ventilationergonomics and aesthetics of spacemadratsid, voodid, padjad, diivanid jnee-learning madrasahconsultancy grouphalaqah online mengajiأفضل مركز نطق وتخاطب وعلاج طبيعي ووظيفي في الرياض高知土佐山のレンタルスペースIT Services | Computer Repair | Las VegasDistribuidora Rodin | ConcursosYour Partner in PreventionLighting Solutions東京・中野 人材育成とリーダーシップ・キャリア開発Academia universitaria en MadridCảng vụ hàng hải Hải Phòngaplikasi management peternakan sahabat tiopandarmowy odbiór elektrośmiecisabung ayam onlinejudi bola onlinesabung ayam onlineWebsite Resmi Desa SangginoraUPT Balai Latihan Kerja PasuruanPT. Bali Kerthi Development Fund Ventura (BDF)Taruna AkademiaLembaga Pendidikan & Konsultasi EdCourseアパレルの検品・検針・各種流通加工作業はお任せください。 アパレルの検品・検針・各種流通加工作業はお任せください。Official Website MUI Kabupaten CiamisNamulanda Technical InstituteKonsultan Pendidikan | Kuliah di luar negeriInfo Bimtek Dan Diklat Nasional I Jadwal Pelatihan Terupdate 2025المجلات العلميةأخبار سعادة - الرئيسيةMartino & Luth, Structural Engineers in Denver, CO