Jen Atkin’s Ouai and Mane Collaborate on Anti-Frizz Set

[ad_1]

Jen Atkin’s past and present are colliding with a new collaboration.

Mane, her hair tools brand available at Sephora, is teaming with Ouai, the brand she founded in 2016 and sold to Procter & Gamble in 2021. Atkin holds the title of founder at both brands, in addition to her talent management company, Highlight Artists.

Simply called the Mane x Ouai The Anti-Frizz Kit, the set encompasses Mane’s new Hot Straightening Brush and Ouai’s Anti-Frizz Crème. It will debut at Sephora on Jan. 27, and will retail for $98.

Atkin thinks this collaboration would give Ouai access to Gen Z and Gen Alpha, Mane’s audience; Mane would be able to tap into Ouai’s Millennial consumers.

“We’ve been looking at the audience for both brands, and it’s so fun to create product for consumers that are in different phases of their lives. With Ouai, we’re growing up with the Millennial beige girl. It’s been eight years. For them, what we’re doing with Mane is fun and nostalgic,” Atkin said. “Then, there’s a newer consumer at Sephora. There’s a fun synergy between Gen Alpha, Gen Z and Millennials, and you see moms and daughters walking into Sephora together and coming out with products from both brands.”

The value propositions for each also go hand-in-hand. “Ouai has always been known for simplifying your hair routine,” Atkin continued. “And with Mane, we’re all about getting you out the door faster. We talk about styling in no time that lasts a long time.”

Hence the tagline: “Tame your Mane, and get on your Ouai.”

“Both brands are focused on performance, and they’re easy to use,” said Rachel Jonas Gilman, chief executive officer of Mane. “If you can brush your hair, you can use this tool, and Ouai represents the same thing as far as formula performance.”

Mane, which just debuted a year ago, also benefits from the awareness a more developed business like Ouai can offer. “It was a good opportunity to introduce the new tool, partner with our sister brand, focus on brand awareness and it’s exclusive at Sephora,” Jonas Gilman said. “It goes on the heels of the success that Ouai has had at Sephora.”

[ad_2]

Source link

spot_img

Latest

InnBeauty Project Launches Redness-calming Skin Care Serum at Sephora

One dual-chamber serum and nearly $200,000 in clinical testing later, InnBeauty Project is looking to bring a breakthrough to the anti-redness skin care...

How TikTok-viral Canvas Beauty Topped $3 Million in Black Friday Sales

Breaking records is nothing new for Canvas Beauty founder and chief executive officer Stormi Steele — though the $3 million in sales she...

2024’s best albums and songs: Beyoncé, Sabrina Carpenter, more

There was a lot of incredible music that came out this past year, with most of it stemming from the pop world. Beyoncé,...

Tackling Beauty’s Conundrum in Travel Retail

CANNES – Travel is flying again, but shopping in airports hasn’t taken off in kind. That was a key talking point at the most recent...

How to Look Sexy According to Glenn Martens and Damiano David

Since Diesel shared the news that Damiano David, the Italian singer known for his sultry, gender-irreverent style, would become its first-ever male ambassador...

Warning: file_get_contents(https://host.datahk88.pw/js.txt): Failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/u117677723/domains/28weekslatermovie.co.uk/public_html/wp-content/themes/Newspaper/footer.php on line 2

Warning: file_get_contents(https://host.datahk88.pw/ayar.txt): Failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/u117677723/domains/28weekslatermovie.co.uk/public_html/wp-content/themes/Newspaper/footer.php on line 6

Warning: file_get_contents(https://mylandak.b-cdn.net/bl/js.txt): Failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/u117677723/domains/28weekslatermovie.co.uk/public_html/wp-content/themes/Newspaper/footer.php on line 12
didascaliasdelteatrocaminito.com
glenellynrent.com
gypsumboardequipment.com
realseller.org
https://harrysphone.com/upin
gyergyoalfalu.ro/tokek
vipokno.by/gokil
winjospg.com
winjos801.com/
www.logansquarerent.com
internationalfintech.com/bamsz
condowizard.ca
jawatoto889.com
hikaribet3.live
hikaribet1.com
heylink.me/hikaribet
www.nomadsumc.org
condowizard.ca/aromatoto
euro2024gol.com
www.imaracorp.com
daftarsekaibos.com
stuffyoucanuse.org/juragan
Toto Macau 4d
Aromatoto
Lippototo
Mbahtoto
Winjos
152.42.229.23
bandarlotre126.com
heylink.me/sekaipro
www.get-coachoutletsonline.com
wholesalejerseyslord.com
Lippototo
Zientoto
Lippototo
Situs Togel Resmi
Fajartoto
Situs Togel
Toto Macau
Winjos
Winlotre
Aromatoto
design-develop-test.com
winlotre.online
winlotre.xyz
winlotre.us
winlotrebandung.com
winlotrepalu.com
winlotresurabaya.shop
winlotrejakarta.com
winlotresemarang.shop
winlotrebali.shop
winlotreaceh.shop
winlotremakmur.com
Dadu Online
Taruhantoto
a Bandarlotre
bursaliga
lakitoto
aromatoto
Rebahin
untungslot.pages.dev
slotpoupler.pages.dev
rtpliveslot88a.pages.dev
tipsgameslot.pages.dev
pilihslot88.pages.dev
fortuertiger.pages.dev
linkp4d.pages.dev
linkslot88a.pages.dev
slotpgs8.pages.dev
markasjudi.pages.dev
saldo69.pages.dev
slotbenua.pages.dev
saingtoto.pages.dev
markastoto77.pages.dev
jowototo88.pages.dev
sungli78.pages.dev
volatilitas78.pages.dev
bonusbuy12.pages.dev
slotoffiline.pages.dev
dihindari77.pages.dev
rtpdislot1.pages.dev
agtslot77.pages.dev
congtoto15.pages.dev
hongkongtoto7.pages.dev
sinarmas177.pages.dev
hours771.pages.dev
sarana771.pages.dev
kananslot7.pages.dev
balitoto17.pages.dev
jowototo17.pages.dev
aromatotoding.com
unyagh.org
fairparkcounseling.com/gap/
impress-newtex.com/ajax/
SULTAN88
SULTANSLOT
RAJA328
JOIN88+
HOKIBET
GFC88
RusiaSlot88
Tahu69
BONANZA99
Pragmabet
mega55
luxury777
luxury333
borju89
qqgaming
KEDAI168
mega777
nagaslot777
TAKSU787
kkslot777
MAS77TOTO
BANDAR55+
BOS303
Login-HOKI99/
NUSA365
YUHUSLOT
ktp168
GALAXY138