How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)

Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks.
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You’ll discover how to:
Maximize your ad ROI with newsfeeds, videos, and branded content
Create custom audiences from your contact lists, video views, and page engagement
Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
Boost your Facebook ads using the Audience Network and Instagram
Follow the three-step formula for successful video ads
Maximize campaigns and increase conversions on all traffic to your website
Track and retarget engaged users by leveraging the Power of the Pixel
Make every page on your website 5-10 percent more effective overnight
Google AdWords For Dummies
The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated!
Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updats that reflect helpful new best practices.
Boasts approximately 85 percent updated or new content
Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more
Incorporates changes to the AdWords interfaces
Shares best practices in split testing, opt-in landing page structure, and ad group structure
Reviews new, free tools included in AdWords as well as new and improved third-party tools
With this handy reference by your side, you’ll discover the best way to make a Google AdWords campaign to work for you!
Seven lifehacks in Google AdWords 2018.: Understandable even for beginners.
Secrets of Google AdWords — is something that users don’t recognize while posting the ad. As a result, it leads to a lot of difficulties. Sometimes even the most skilled specialists do not know about such secrets of the resource. I have to tell you that with all my respect to Google, there are many peculiarities, the secrets of AdWords, which are kept a secret and which do not work for us.…