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Daash Intelligence, a commerce insights platform that aims to help brands develop competitive retail strategies, has secured $5.5 million in its second seed funding round.
The raise was led by Bullpen Capital with participation from GFT Ventures, Silicon Road Ventures and Red Bike Capital, bringing Daash’s fundraising total to $8.25 million.
“We aim to make market insights actionable,” said Philip Smolin, who cofounded the company in 2022 alongside Melissa Munnerlyn and Justin Stewart.
Using an AI-powered predictive model, the platform offers retailer-specific insights into how beauty launches, categories and ingredients are performing in order to support brands’ forecasting, demand planning, positioning and other go-to-market strategies.
“When brands have to rely on their own historical data set to make decisions, it can be limiting — but when you’re able to look at a competitive set and understand the velocity patterns of your competitors, you have much more information to develop your strategy,” said Smolin, who counts Glow Recipe, Amika and Ilia Beauty among Daash’s 40-plus clients.
With this infusion, “we are in expansion mode,” continued Smolin, adding that while Daash has previously only assessed the prestige market, “we’re expanding into mass beauty, personal care, health and wellness over the coming quarters.”
“Daash has seen phenomenal growth momentum since its launch,” said Paul Martino, general partner, Bullpen Capital. “The experienced team of cofounders identified a void in the commerce intelligence space and moved quickly to fill it, using AI to unlock the predictive insights midsized and smaller brands need to compete with even the biggest beauty behemoths.”
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