How to Achieve The Dewy Winter Makeup Look in 2025 According to 11 Makeup Artists

A top pick of Reiss-Andersen, ExfoliKate is powered by lactic acid, salicylic acid, and fruit enzymes to smooth enlarged pores in two-minute treatment.

Pro makeup artist Shannon Pezzetta reaches for Youth To The People’s energy facial “because it does what it says. I use this product myself twice a week. You feel like you had a facial after using it. My skin is smooth, and it has a healthy glow.”

When looking for an effective yet non-abrasive exfoliant, professional makeup artist Rachel Singer Clark reaches for Glow Recipe’s toner. “This product helps to eradicate noticeable pores and is the perfect canvas to apply makeup onto,” she says.

For fans of Medicube’s viral device (Hailey Bieber’s go-to for boosting her glow), the K beauty brand’s toner pads are equally as lauded. Formulated with a powerful blend of AHAs and BHAs for the turnover of dead skin cells, soothing ingredients like allantoin and panthenol calm irritation, making these safe for sensitive skin.

Perhaps the Amorepacific Vintage Single Extract Essence is a solid starting point, coming at the recommendation of makeup artist Melissa Hurkman, who says it’s “packed with incredible ingredients to not only hydrate your skin but fight [signs of] aging.”

Reiss-Andersen likes Augustinus Bader’s The Rich Cream to plump and soothe thanks to its sought-after TFC8 blend of amino acids, peptides, and vitamins, plus rich moisturizers like evening primrose oil, hyaluronic acid, and vitamin E.

Celebrity makeup artist Lilly Keys loves how Osea’s Seabiotic Water Cream blends under makeup, and we couldn’t agree more. It boasts a weightless, sink-into-skin texture that leaves skin supple.

Keys is also a fan of Clinique’s Moisture Surge moisturizer because it leaves skin glowing for hours. The oil-free cream is enriched with aloe bioferment, hyaluronic acid, vitamins C and E for well-rounded hydration.

Pezzetta likes the Youth To The People Superberry Hydrate + Glow Dream Oil for before and after makeup. “I use a small amount before [applying it] all over the face, and then after I do my makeup, I use it on the apples of my cheeks for extra glow.”

Reiss-Andersen uses a similar methodology with Chanel’s Huile De Jasmine. “For extra radiance and glow, I love to add a drop of oil to the foundation and then apply it with a damp soft sponge.”

For a quick pre-glam facial massage, Singer Clark applies Elemis’s oil on her clients to lock in moisture. “Work it around the jawline and brow bone, and massage it to sculpt the face. I steer away from applying too much around the T-zone for oily-prone skin,” she says.

Vogue’s beauty writer Conçetta Ciarlo isn’t typically a fan of face oils, because of her congestion-prone, already-oily complexion. “I’m not the biggest fan of how some oils feel heavy and don’t absorb efficiently. I was pleasantly surprised by how much I liked Goop’s face oil—it’s fast absorbing and never causes break outs,” she says. It’s her go-to now when she has no energy to for a multi-step skin-care routine.

Giorgio Armani’s Luminous Silk Foundation is a stellar, mature skin-friendly formula recommended by Reiss-Andersen—perfect for medium coverage and a silky, airbrushed finish.

Stiles covets the Clé de Peau Beauté Radiant Fluid Natural Foundation. This has quickly become a favorite of mine. A beautiful formula full of skin-loving ingredients with a radiant finish that looks like a second skin.”

“Westman Atelier’s complexion drops are perfect for the most undetectable glow. I apply this with my index fingertip, and for extra glow to the inner corner of the eye, Cupid’s bow, high on the brow bone and arch of the brow to lift the face. I’d even run along the ear lobe so the glow appears real as all the skin,” says pro makeup artist Rachel Singer Clark.

When looking for the perfect dewy tinted moisturizer, you’d be remiss to overlook Saie. The brand’s sheer formula provides the slightest glimmer for a glow-from-within look.  Consider this product a triple threat, hydrating, brightening, and protecting the skin with a powerful blend of hyaluronic acid, licorice root extract, and pansy flower. Speaking of glowing complexions—for singer Gracie Abrams, the more glow, the better the base: “I am grateful I was on [TikTok] the day that I found this because it has changed my life,” she raved in her Beauty Secrets video.

“I love [the Tower 28 SOS Daily Rescue Facial Spray] to help blend makeup by spraying my blending sponge as I do someone’s base. It softens foundation and powder while keeping redness at bay and inflammation down,” says makeup artist Andre Sarmiento, even for those with sensitive skin.

Take a technique from Hailey Bieber’s playbook and mix your foundation with a drop or two of her Peptide Glazing Fluid. The gel-serum features ingredients that will keep skin dewy for that your-skin-but-better look.

“I personally think applying any liquid or cream products with a Beautyblender or sponge results in a dewier look than using a brush or your fingers,” says Pae. “It helps melt it into your skin for a seamless application.”

Saie’s cruelty-free foundation brush is crafted with dense, soft, synthetic bristles to ensure a streak-free finish.

“Another product that you can add either into your foundation or as a highlighter is Armani Fluid Sheer Enhancer,” explains Sesnek, adding that “mixing this can be used as a glowing enhancement to foundation or as a blush or bronzer.”

You also can’t go wrong with Saie’s Glowy Super Gel. An editor-favorite, this combines vitamin C, papaya seed oil, rosa canina fruit oil, and squalane oil into a hydrating gel for a weightless gold or champagne-hued radiance.

Need a vacation but no trip in sight? Merit’s bronzing balm will help you fake the sun-kissed glow. “This dewy hue gives you an ‘I’ve just walked straight off the beach’ look. Apply with a large dome brush and work into the skin in a circular motion. Don’t be scared to run along the jawline and lift the cheeks and into the hairline. Blend, blend, blend for a seamless tan with the added glow factor,” says Singer Clark.

This Reiss-Andersen-approved cream bronzer will never go out of style—and not just because it warms up the skin like no other. It’s also packed with good-for-skin ingredients like coconut, jojoba, and castor seed oil.

“This product gives skin a soft, stunning glow with zero sparkle, just the smallest hint of sheen, which lets the skin look healthy and radiant without looking like makeup,” says Stiles. “(It comes in several tints, plus a version with no reflective particles). It’s a favorite of mine to instantly bring life to the skin.”

“Adding glow strategically to those areas really makes everything pop and glow even more. I find it especially makes all the difference in photographs,” Sesnek details. “One of my all-time go-to highlighters is Pat McGrath Labs Skin Fetish: Highlighter + Balm Duo.”

“Victoria Beckham’s Reflect Highlighter Stick is easily one of the most slept-on highlighter sticks on the market. This stick gives that hydrated and subtle glassy finish to the skin,” says editorial makeup artist El DeBratto. “One of my personal favorite things to do with this highlighter stick during a shoot is to apply it with my finger onto the center of the model’s eyelids, which gives a stunning faux ‘wet’ sheen.”

Jaleesa Jaikaran, a pro makeup artist and beauty educator in New York City, recommends Ami Colé’s highlighter for its skin-loving ingredients, such as baobab seed oil. This highlighter has a clear hue powered by light-reflecting minerals, making it actually universally flattering on pale to dark complexions.

Hourglass’s liquid blush features a hydrating formulation powered by white lupin seed extract and hyaluronic acid. The result? The lightweight, buildable coverage allows you to experiment with pigments ranging from a natural flush to a full-on cold-girl makeup glow (hello, Sabrina Carpenter!).

Benefit Cosmetics’s Benetint is also worth considering. Just dot a bit atop the lips and cheeks for a cherry-hued flush of color.

When rumors spread online that Kylie Jenner’s makeup artist Ariel Tejada used Dior’s blush on the starlet, unsurprisingly, the powder blush went viral for its unmatched vibrancy. “This formula has the durability of a long-wear blush for a perfect daytime flush but also offers lightness and glow, which makes it feel real and light on the skin,” says Singer Clark.

Vogue’s beauty writer Conçetta Ciarlo considers Rhode’s cream blush stick in Sleepy Girl an all-time favorite. “I discovered Rhode’s pocket blushes when traveling for Vogue World: Paris this past summer. My friend and coworker, Maya Layne, had two shades in her beauty bag and let me borrow them. Needless to say, I took her up on that offer every day for the rest of the week,” she says, stating the glide-on texture doesn’t feel sticky while still providing long-wear results.

Ilia’s face mist serves a triple purpose: skin hydration, free radical protection, and makeup setting. The powerful results of this gentle mist are the result of a blend of marine actives, glycerin, panthenol, and aloe barbadensis leaf juice—the finishing touch to any makeup routine for locking in makeup with a dewy finish.

Pro tip from Pae: “If the face looks too matte or the makeup looks too heavy at the end, spraying the Tatcha mist will help the makeup blend into the skin and give a fresher look to the skin. If you tend to get oily in the t-zone, just spray the sides of your face and avoid spraying the center of your face.”

Add this underrated K-beauty face mist to your cart before someone inevitably makes it go viral online. This refreshing face mist offers the benefits of an oil serum in an ultra-fine lightweight mist. Panthenol and sugar cane extract (a plant-based alternative to squalane) deeply nourishes dry skin, reducing patchy texture from dehydration. This formula is eczema-safe, making it an excellent choice for even the most sensitive skin types.

Summer Friday’s mist is enriched with aloe vera to provide immediate hydration, soothing both irritation and redness. Infused with vitamin C, it helps to brighten the skin and combat free radical damage, while jojoba oil works to keep your skin’s moisture levels balanced.