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What does the quintessential Rag & Bone wardrobe include? The brand’s DNA begins with denim and includes classic essentials like tailored outerwear, but Jennie McCormick also understands the importance of adding more fashionable, trend-driven touches to the lineup in order to keep customers coming back for more.
With crochet trending, it’s no surprise that designers are experimenting with hand-made details. Laser-cut touches were applied to the brand’s signature rigid jeans for a lace-like look, and poplin shirts got a spring update with crochet paneling on the sides.
Other new styles included knitwear pieces embroidered with shells. “We as a brand always look a little bit to London and our roots in British tailoring to take inspiration. The beadwork was inspired by the pearly kings and queens, who embroidered shell buttons onto tailoring,” explained McCormick. “We thought it was a fun tie into the summer vibe.”
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